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The recipe for great digital content

The recipe for great digital content

Idox iview

We all know that great digital strategies don’t begin and end with developing a website. But all too often content creation can feel like a burden rather than an opportunity.

A recent event at Reading Room offered a chance to hear some inspiring stories about using content, whether that’s video, photography, copy, infographics, games or audio. In each case the organisation faced different challenges and had found that a new approach to content had helped them overcome these.

Real-life problems

Whatever your business, you need content. It doesn’t need to be complicated and it doesn’t need to break the bank. But it does need to be meaningful, interesting, useful and effective.

  • Kingspan are a global leader in self-build housing and construction. With over 175 websites they needed a content approach which was consistent, made sense to their customers but reflected the local markets they operate in.
  • Catalyst Housing are in…

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Posted by on June 6, 2016 in Social Media

 

Facebook Messenger Accounts For 10% of Global Mobile VoIP | TechCrunch

Facebook Messenger wants to replace the telephone, not just SMS, and it’s on its way. Messenger now makes up 10% of global mobile Voice Over IP calls, CEO Mark Zuckerberg said during today’s Q1 2015 earnings call. And Zuckerberg said that because mobile VOIP can actually provide higher audio quality for calls than traditional phone calls, he expects that growth “is going to continue very quickly.”

Considering Facebook only fully rolled out free mobile VOIP calling to Messenger last April, it’s impressive that it’s already becoming a legitimate competitor to apps like Skype. And just yesterday it began rolling out free VOIP calls to WhatsApp on iOS after bringing the feature to Android last month.

Zuckerberg reiterated that Messenger and WhatsApp will not be integrated. Still, he says “one our theories is that you need a large established network of people who will be able to receive the calls” for VOIP calling to become popular.

With 600 million Messenger users and 800 million WhatsApp users, he thinks they’re both finally hitting that critical mass. And just today, Facebook released its caller ID app Hello that lets you easily ignore normal phone calls and then Messenger VOIP the person right back for free, which could further boost usage of the feature.

Source: Facebook Messenger Accounts For 10% of Global Mobile VoIP | TechCrunch

 
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Posted by on April 20, 2016 in Digital Content, Social Media

 

Five Principles of Writing for Users | UX Magazine

five-principles-writing-users-smallEffective writing for UX projects often requires copy that guides users discretely and then disappears into the background—here are five guidelines to get you there.

Article No :1129 | October 30, 2013 | by Ben Barone-Nugent

Writing for users is a deeply intuitive and technical trade. As with web design, digital writing needs to resolve the user’s existing knowledge and instincts with an interactive product.

Digital writing encompasses elements of content strategy: building information architectures, determining content requirements, and finding ways to solve UX problems with things like videos and tools.

Our job is to model, structure, and create information.With that in mind, let’s take a look at some principles that underpin and define how we should write for users.

1. The green light principle

The words you use need to be as easy to understand as a green light—at least, this is the goal. Make your copy so simple, intuitive, and brief that users don’t notice it. “Less is more,” an old boss used to say. This truism of writing is especially true when it comes to writing copy for an interface. After all, interfaces need to be digested and used quickly.

Users can’t be expected to ponder long sentences. People start reading things without realizing they’re doing it, so get in and out before they notice you were even there.

2. Be briefer, and briefer again

The concept of progressive reduction is core to our trade. It’s the idea that users should need less and less “hand holding” as they spend more time with a product. Good products will quickly become second nature.

Look at how copy cascades across your user’s journey. Find ways of making it even more economical once your users have had their first few interactions. Try not to need to re-explain a concept in detail when it reappears (unless it’s rare or complex, of course).

Source: Five Principles of Writing for Users | UX Magazine

 
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Posted by on April 19, 2016 in Digital Content, Social Media

 

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Instagram Post Notifications

Instagram Post Notifications

BakerTwin's Blog

+Shannon+Baker+Instagram+Post+Notifications Taken from @ShannonBaker‘s Instagram Account

Instagram has done it again. They are once again changing their algorithm. But this time they are taking the “insta” out of the “instagram”. Instead of having posts in your newsfeed show up chronologically, they will now show users the images that are the most popular according to their new algorithm.

You want to know why Instagram is making this change? Because they want to be able to make money. They are changing the app to be able to monetize it just like they did to Facebook. And if you didn’t know, facebook owns instagram.

I personally started using Facebook less when I started getting a bunch of notifications on my facebook feed telling me that I can “boost” my post by paying X amount of dollars to reach more people. So I started spending more of my social media time on instagram. Instagram seemed more organic to me and…

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Posted by on April 4, 2016 in Social Media

 
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Digital Media Rights; Do We Truly Own What We Purchase?

Digital Media Rights; Do We Truly Own What We Purchase?

This is a very informative article, and a must read, for those of us who assumed that the digital content we buy is ours and accessible on demand.

Digital Media Consumption

The cause and effect of Digital Stores permanency and the goods sold therein.

By: Chris Berto

Digital content is quickly becoming more and more prevalent as the preferred method of media consumption including music, movies, and even video games; but what happens when digital store fronts close down? What happens to your purchased content when a server is shut down? Does the company owe you anything? Did you ever truly own the content in question? That’s what we’re going to discuss.

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Posted by on March 29, 2016 in Social Media

 
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3 Simple Ways To “Know Your Audience” On Twitter

3 Simple Ways To “Know Your Audience” On Twitter

Digital Marketing Matters

3 Simple Ways To Know Your Audience On Twitter

A common saying in marketing is “Know your audience” which sounds great, but how do you get to know your audience on Twitter?  As one of my favorite cartoons, GI Joe used to say: “Knowing is half the battle.”  Here are 3 simple ways to know your Twitter audience:

  1. Use Twitter’s Analytics Page.

Twitter actually provides free analytics to all users, but not everyone takes advantage of it. There are multiple tabs to examine including an overview, demographics, lifestyle, consumer behavior, and mobile footprint.  Within these tabs is actually quite a bit of information.  You can learn about your audience’s occupations, interests, income, gender, political affiliation, buying styles, country and region, etc.  This is the quickest, easiest way to learn information about your audience on Twitter.  I’ve included a couple of images from my own Twitter analytics page below.

2. Read The Profiles of Your Followers.

Screen Shot 2016-03-15 at 4.34.25 PM

When someone follows you…

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Posted by on March 15, 2016 in Social Media

 

Using Hashtags Effectively On Social Media

Excellent article and very informative. I never knew about Hashtagify.me – sounds like a great tool.

Purely Social Media

IMG_1389Everyone from Kimye to Politicians use hashtags on Twitter, Instagram and Facebook. Some people even use it in day to day conversations nowadays. #Guilty.

I have a love hate relationship with hashtags. When they are used correctly, they add to your content and attract new followers/customers/UFO’s. Used wrongly, and they can be pretty annoying to see. Sometimes you see people typing a 20 character status on Twitter and use the extra 120 characters on hashtags – #wrongwaytousethem! There’s a thin line between tolerated and completely intolerable. So, lucky for all of you, I am here to tell you how to use them effectively to benefit your business or blog.

Being a Blogger of almost five years means you get to hear about all of the funny mistakes I’ve made over the years, knowing you will never face the embarrassment of making the mistakes I have. I once posted a picture…

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Posted by on March 2, 2016 in Social Media

 
 
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