We all know that great digital strategies don’t begin and end with developing a website. But all too often content creation can feel like a burden rather than an opportunity.
A recent event at Reading Room offered a chance to hear some inspiring stories about using content, whether that’s video, photography, copy, infographics, games or audio. In each case the organisation faced different challenges and had found that a new approach to content had helped them overcome these.
Whatever your business, you need content. It doesn’t need to be complicated and it doesn’t need to break the bank. But it does need to be meaningful, interesting, useful and effective.
- Kingspan are a global leader in self-build housing and construction. With over 175 websites they needed a content approach which was consistent, made sense to their customers but reflected the local markets they operate in.
- Catalyst Housing are in…
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