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How NPR Is Bringing Radio To Facebook News Feeds

We look at how leading US radio station NPR is engaging its Facebook audience with audio.

Scrolling through any social platform, you’re unlikely to find much in the way of audio clips going viral.

Stories, videos and images, yes, but audio clips of interviews or documentaries are few and far between.

In a 2014 article, writer Stan Alcorn outlined two major blockers to audio going viral. First, the ‘structural’ way that people listen to things, in their car or while working, does not typically encourage sharing. The second is that it’s hard to ‘skim’ audio content, like it is with text or video, social media’s most successful viral content formats.

“An instant of video is a still, a window into the action that you can drag through time at will. An instant of audio, on the other hand, is nothing.”

Apart from the BBC, which also has a huge TV operation, NPR is the only radio station that featured in our top 25 Facebook publisher list for January 2017. The rest are mainly newspaper brands, TV networks and digital native sites, all arguably better-placed to adapt their existing content for a social audience.

For radio stations that deal with vast quantities of the format every day, audio’s lack of shareability can be frustrating. There is a wealth of content from the main part of their business, but unlike video, ease of distribution isn’t there. While auto-playing native video took off to great effect on Facebook, Instagram and Twitter in the last two years, a large part of its success lay with audio being muted by default.

Despite this, NPR have managed to grow their share of Facebook engagement on their own web content significantly in the last year. NewsWhip data shows that NPR.org increased engagements with its total web content on Facebook. Here’s how the site grew their Facebook engagements throughout 2016 and into early this year, shown in NewsWhip Analytics:

NPR.org on Facebook

Source: How NPR Is Bringing Radio To Facebook News Feeds

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Posted by on March 20, 2017 in Digital Content, Social Media

 

Facebook Messenger Accounts For 10% of Global Mobile VoIP | TechCrunch

Facebook Messenger wants to replace the telephone, not just SMS, and it’s on its way. Messenger now makes up 10% of global mobile Voice Over IP calls, CEO Mark Zuckerberg said during today’s Q1 2015 earnings call. And Zuckerberg said that because mobile VOIP can actually provide higher audio quality for calls than traditional phone calls, he expects that growth “is going to continue very quickly.”

Considering Facebook only fully rolled out free mobile VOIP calling to Messenger last April, it’s impressive that it’s already becoming a legitimate competitor to apps like Skype. And just yesterday it began rolling out free VOIP calls to WhatsApp on iOS after bringing the feature to Android last month.

Zuckerberg reiterated that Messenger and WhatsApp will not be integrated. Still, he says “one our theories is that you need a large established network of people who will be able to receive the calls” for VOIP calling to become popular.

With 600 million Messenger users and 800 million WhatsApp users, he thinks they’re both finally hitting that critical mass. And just today, Facebook released its caller ID app Hello that lets you easily ignore normal phone calls and then Messenger VOIP the person right back for free, which could further boost usage of the feature.

Source: Facebook Messenger Accounts For 10% of Global Mobile VoIP | TechCrunch

 
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Posted by on April 20, 2016 in Digital Content, Social Media

 

Five Principles of Writing for Users | UX Magazine

five-principles-writing-users-smallEffective writing for UX projects often requires copy that guides users discretely and then disappears into the background—here are five guidelines to get you there.

Article No :1129 | October 30, 2013 | by Ben Barone-Nugent

Writing for users is a deeply intuitive and technical trade. As with web design, digital writing needs to resolve the user’s existing knowledge and instincts with an interactive product.

Digital writing encompasses elements of content strategy: building information architectures, determining content requirements, and finding ways to solve UX problems with things like videos and tools.

Our job is to model, structure, and create information.With that in mind, let’s take a look at some principles that underpin and define how we should write for users.

1. The green light principle

The words you use need to be as easy to understand as a green light—at least, this is the goal. Make your copy so simple, intuitive, and brief that users don’t notice it. “Less is more,” an old boss used to say. This truism of writing is especially true when it comes to writing copy for an interface. After all, interfaces need to be digested and used quickly.

Users can’t be expected to ponder long sentences. People start reading things without realizing they’re doing it, so get in and out before they notice you were even there.

2. Be briefer, and briefer again

The concept of progressive reduction is core to our trade. It’s the idea that users should need less and less “hand holding” as they spend more time with a product. Good products will quickly become second nature.

Look at how copy cascades across your user’s journey. Find ways of making it even more economical once your users have had their first few interactions. Try not to need to re-explain a concept in detail when it reappears (unless it’s rare or complex, of course).

Source: Five Principles of Writing for Users | UX Magazine

 
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Posted by on April 19, 2016 in Digital Content, Social Media

 

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