Monthly Archives: February 2015

How Dove Does Social Right

Josh Reed - Boston College 2016

All too often, the most talked about corporate social media efforts are those that are infamous epic fails.  Of course, it is human nature to bring up these controversial miscues – our minds are overwhelmed with how blatantly some of the world’s top brands could ever make such mistakes.  This emotional provocation (whether positive or negative) is present in all of the most well known social media ads or campaigns.  I would like to highlight, however, one company that has garnered a great deal of attention thanks to the positive emotional connection it has been able to develop with consumers as a result of its innovative ad campaigns and social media efforts.  Dove can be looked at as a gold standard for leveraging social and building a positive image for its brand through emotional connection.  Here are just three tremendous examples of the company’s social media efforts that any manager…

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Posted by on February 22, 2015 in Social Media

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