As social media websites serve as a fast, cheap and easy way to directly connect to consumers. I think that marketing and PR campaigns will continue to focus their energy on Facebook pages, Twitter accounts and Instagram. Perhaps there will be new, similar or different social media websites emerging in the next few years. The sites may be more interactive as it seems to be doing a great deal of success with large organizations and even small businesses.
I found a really neat infographic on Panorama.com on ‘The Top Benefits Achieved in Social Media in 2013’.
What do you think the future of PR look like?