You can read the full post with methodology and outbound links here, or check out this infographic for a condensed version:
This is mostly designed for marketing through social media / web / e-mail, but I’d probably disagree on the 18-minute presentation. I think that’s too long. If you’re going the ol’ PowerPoint route and it’s 1 minute or so per slide, 18 slides seems too much to get a point across. You should be selling what it is, what the value is, and how it could be adopted … and moving on. That’s all people have time for.
Similarly, although this is a bit of a crapshoot, some of the most popular words in viral headlines include you, your, this, what, which, and when. So if you can write a six-word headline with “you/your” in it, you might be golden. For example, NBC News usually puts up something…
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