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How NPR Is Bringing Radio To Facebook News Feeds

We look at how leading US radio station NPR is engaging its Facebook audience with audio.

Scrolling through any social platform, you’re unlikely to find much in the way of audio clips going viral.

Stories, videos and images, yes, but audio clips of interviews or documentaries are few and far between.

In a 2014 article, writer Stan Alcorn outlined two major blockers to audio going viral. First, the ‘structural’ way that people listen to things, in their car or while working, does not typically encourage sharing. The second is that it’s hard to ‘skim’ audio content, like it is with text or video, social media’s most successful viral content formats.

“An instant of video is a still, a window into the action that you can drag through time at will. An instant of audio, on the other hand, is nothing.”

Apart from the BBC, which also has a huge TV operation, NPR is the only radio station that featured in our top 25 Facebook publisher list for January 2017. The rest are mainly newspaper brands, TV networks and digital native sites, all arguably better-placed to adapt their existing content for a social audience.

For radio stations that deal with vast quantities of the format every day, audio’s lack of shareability can be frustrating. There is a wealth of content from the main part of their business, but unlike video, ease of distribution isn’t there. While auto-playing native video took off to great effect on Facebook, Instagram and Twitter in the last two years, a large part of its success lay with audio being muted by default.

Despite this, NPR have managed to grow their share of Facebook engagement on their own web content significantly in the last year. NewsWhip data shows that NPR.org increased engagements with its total web content on Facebook. Here’s how the site grew their Facebook engagements throughout 2016 and into early this year, shown in NewsWhip Analytics:

NPR.org on Facebook

Source: How NPR Is Bringing Radio To Facebook News Feeds

 
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Posted by on March 20, 2017 in Digital Content, Social Media

 

10 Social Media Marketing Tips You Can’t Live Without

Socio Mindster

http://i.imgur.com/bD7J02U.pngCreate a Plan for Each Social Media Channel: Draw a plan/schedule on how you intend to post every day because you can post at all times but not all times are appropriate. Plan towards the morning hour, afternoon hour and nighttime when people are likely to be surfing social media channels. Correct timing is pertinent when posting.

Post Consistently: When it comes to managing social media channels, especially for adverts, consistency is key. At all times, your social media channel should carry a post that does not date at least more than 24hrs. A business owner should constantly be in the faces of his/her audience. In short don’t let your post be epileptic.

Post More Images: Images enhance beauty and better comprehension. It is not enough to tell the audience about your products and services. Show them how it works in pictures and videos. Go the extra mile by posting…

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Posted by on March 9, 2017 in Social Media

 

Fake News: Why it Matters and What We Can Do About it

Fake News: Why it Matters and What We Can Do About it

Extremely informative article. This is something we all should be vigilant about.

VIRTUAL MEDITATIONS

The 2016 presidential election did a lot more than make most of us uneasy and want to crawl into a dark hole and hide until it was over. It brought to light, in full force, the issue of “fake news” and its ability to spread like a contagious foot fungus. We saw it spread across social media and the entire Internet.

Regardless of the spot on the political spectrum in which you find yourself, fake news is something we’ve all read about in the past couple of months, and it needs to be addressed in a real and practical way. It’s time to stop and ask ourselves a few questions, and attempt to get some answers.

What is “fake news”?

Many individuals now think of fake news as a form of political propaganda, especially since its existence received a lot of attention during and after the 2016 election. I mean…

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Posted by on February 1, 2017 in Social Media

 

Social Matters: Pinterest launches an ‘explore’ section for trending topics and ideas

 
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Posted by on November 15, 2016 in Social Media

 

Google isn’t safe from Yahoo’s fate | TechCrunch

Yahoo has been beaten up in the press for so long that it’s hard to remember how untouchable the company once appeared.A fawning profile in Fortune magazine from 1998 outlined Yahoo’s commanding position. “Yahoo won the search engine wars and was poised for greater things,” the article concluded, wisely prefacing the remark by warning, “Let’s leave aside, for now, questions of whether Yahoo will be around in 10 years.” At the time, Yahoo was drawing a then-impressive 40 million users a month. By 2000, the figure would jump to 185 million.We all know what happened next.

A fawning profile in Fortune magazine from 1998 outlined Yahoo’s commanding position. “Yahoo won the search engine wars and was poised for greater things,” the article concluded, wisely prefacing the remark by warning, “Let’s leave aside, for now, questions of whether Yahoo will be around in 10 years.” At the time, Yahoo was drawing a then-impressive 40 million users a month. By 2000, the figure would jump to 185 million.We all know what happened next.

We all know what happened next. Recent press is awash in retrospectives, takeaways and lessons learned — many of which focus on Yahoo’s failure to buy Facebook and Google, or sell to Microsoft. We’d like to think that Yahoo’s failure has made us wiser and more cautious, less likely to repeat the same mistakes. We’d also like to think that having witnessed Yahoo’s demise we would be better able to spot a company that was at peak valuation and about to begin a long-term unraveling, a company that was on the wrong side of major trends.Would we, though? What if that company is Google, one of

Would we, though? What if that company is Google, one of today’s untouchables? Yahoo went from a $125 billion valuation in 2000 to Verizon’s $4.83 billion acquisition in just 16 years. Could the same thing happen to Google, ahem, Alphabet, in 2032?

Definitely.

Google in 2016 = Yahoo in 2000? It’s possible

Of course, Google’s numbers look great now. Fresh off reporting earnings on July 28, it once again beat expectations, sending its stock price surging. Industry observers walked away impressed by the strong growth in mobile advertising revenue — seemingly a sign that Google had effectively pivoted into the next big market for digital ads. What the latest numbers conceal is that the company is approaching the height of monetizing its existing assets with advertising, and that’s exactly the time to start worrying seriously about the future.

Beneath the clean upward trajectory of Google’s success, the digital advertising industry that it has long ruled over has fallen into turmoil and rapid change. It’s not clear if Google’s advertising business will sustain its dominance.Can Google catch up and avoid Yahoo’s fate?

Google is on the wrong side of major trends in the digital advertising industry: Google captures direct response dollars as digital ad spend shifts up the funnel, its focus is still on browsers and websites as engagement is moving into apps and feeds, Google is deeply dependent on search during a shift to serendipitous discovery and ads designed to interrupt the user’s attention are being replaced by advertising designed to engage them. Its competitor, Facebook, is on the right side of all these trends. Can Google catch up and avoid Yahoo’s fate?

Source: Google isn’t safe from Yahoo’s fate | TechCrunch

 
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Posted by on August 14, 2016 in Social Media

 

Microsoft to Acquire LinkedIn for $26.2 Billion – WSJ

Microsoft to Acquire LinkedIn for $26.2 BillionDeal is for $196 per LinkedIn share, a 50% premium to Friday’s closeENLARGELinkedIn CEO Jeff Weiner speaks at LinkedIn headquarters in 2014.

On Monday, Microsoft said it would pay $26.2 billion to buy LinkedIn. PHOTO: MARCIO JOSE SANCHEZ/ASSOCIATED PRESSBy JAY GREENE and ANNE STEELE  Updated June 13, 2016 2:35 p.m. ET83 COMMENTS

Microsoft Corp., in what is by far the biggest acquisition in the company’s history, said Monday it had reached a deal to buy LinkedIn Corp., the professional social-networking company, for $26.2 billion in cash.

Integrating Microsoft’s and LinkedIn’s offerings would broaden their reach, enhance their utility, and create market-leading services for business customers, the companies said. Microsoft will pay $196 per LinkedIn share, a 50% premium to LinkedIn’s closing price on Friday. Shares of LinkedIn, which had dropped 42% so far this year through Friday’s close, jumped 47% to $192.46. Microsoft shares fell 2.9%.

Microsoft said LinkedIn will “retain its distinct brand, culture and independence,” with Chief Executive Jeff Weiner remaining at the helm, reporting to Microsoft CEO Satya Nadella. The deal, the largest acquisition ever for Microsoft, is expected to close within the year.

The companies see cost savings of about $150 million a year by 2018. LinkedIn would be required to pay a $725 million breakup fee if it backs out of the deal.

Microsoft believes the acquisition will expand the market for both LinkedIn and Microsoft’s Office products. The software giant has made a significant push in the past few years to make its products more connected and wants to use data to make them more intelligent. LinkedIn’s vast network offers data that could help.

Microsoft may find ways to generate revenue from LinkedIn’s professional network that LinkedIn couldn’t independently, said Stifel Nicolaus & Co. analyst Brad Reback.

Connecting LinkedIn directly to Office could help attendees of meetings learn more about one another directly from invitations in their calendars. Sales representatives could pick up useful tidbits of background on potential customers from LinkedIn data.

Source: Microsoft to Acquire LinkedIn for $26.2 Billion – WSJ

 
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Posted by on June 13, 2016 in Social Media

 

The recipe for great digital content

The recipe for great digital content

Idox iview

We all know that great digital strategies don’t begin and end with developing a website. But all too often content creation can feel like a burden rather than an opportunity.

A recent event at Reading Room offered a chance to hear some inspiring stories about using content, whether that’s video, photography, copy, infographics, games or audio. In each case the organisation faced different challenges and had found that a new approach to content had helped them overcome these.

Real-life problems

Whatever your business, you need content. It doesn’t need to be complicated and it doesn’t need to break the bank. But it does need to be meaningful, interesting, useful and effective.

  • Kingspan are a global leader in self-build housing and construction. With over 175 websites they needed a content approach which was consistent, made sense to their customers but reflected the local markets they operate in.
  • Catalyst Housing are in…

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Posted by on June 6, 2016 in Social Media

 
 
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