How long should a Facebook post, a Twitter post, a headline, or an e-mail subject be if you’re looking for maximum engagement?

The Context Of Things

You can read the full post with methodology and outbound links here, or check out this infographic for a condensed version:

This is mostly designed for marketing through social media / web / e-mail, but I’d probably disagree on the 18-minute presentation. I think that’s too long. If you’re going the ol’ PowerPoint route and it’s 1 minute or so per slide, 18 slides seems too much to get a point across. You should be selling what it is, what the value is, and how it could be adopted … and moving on. That’s all people have time for.

Similarly, although this is a bit of a crapshoot, some of the most popular words in viral headlines include you, your, this, what, which, and when. So if you can write a six-word headline with “you/your” in it, you might be golden. For example, NBC News usually puts up something…

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11 Common Business Blogging Mistakes You Need to Avoid Making

Excellent advice, especially regarding enabling comments on your blogs. The whole point of having a blog is to engage socially. Disabling comments not only impedes conversation, it makes social interaction impossible – making your blog appear just a rant platform.

 

How to Plan a Successful Social Media Campaign

 

Making Content Shareable on LinkedIn

HSW Digital and Social Marketing

LinkedIn is known as a platform for employees to show off their skills and ambitions in order to get jobs or network. It is also a great way to share conversations about professional topics with nearly two million groups. When using LinkedIn for business marketing, you may not be seeing the results you want out of your shared content. There are a few things you can do to improve your shared content marketing strategy.

Via Flickr Link Humans UK

Why your content is not being shared can be contributed to the change in Google’s content standards. They are focusing on quality content. Google has complicated algorithms that search all content on the internet. One of the things they look at is keywords and make sure there is no keyword stuffing in the article. Content also cannot only be optimized for keywords; it needs to be quality. You can make these…

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Most Popular Social Media Sites Review: Why Women Are The Real Power Behind The Huge Success Of Pinterest and Tumblr | Finances Online™

Submitted by Alex Hillsberg and David Adelman

We had fun checking social media demographics surveys from different credible sources like Pew Research Center and Burst Media and we were able to pluck out some distinct patterns that suggest women are taking over social media and we’ve turned the data into a nice infographic.

The infographic shows that women not only use social media more often than men, but they use these sites in more ways.  More women also use the top social media sites and they dominate the visual-type social websites, which are the fastest growing social networks today. No site establishes women’s dominance in social media more than  Pinterest, where 33% of U.S. women online access Pinterest (for men it’s only 8%).

But more tellingly is how women lead the trend of accessing social media via mobile. Forty-six percent of women use their smartphones to check their social account versus 43% for men. Likewise, 32% of women use a tablet versus 20% of men for the same reason. Now juxtapose that to the Business Insider report saying 60% of social media time is spent on smartphones and tablets, and you’ll realize women will be setting the pace towards social mobiles.

What does this trend mean? Nothing much except for the fact that social media is now the top Internet activity, according to Business Insider. Americans spend an average of thirty-seven minutes daily on social media, and more than half of them are women.

Not only that, women interact with brands more often and for a wider range of reasons and they consume and share news more frequently than men, who are likely stuck in news and sports websites.

We can expect more content and brands leaning towards women’s interests. If you’re a marketer you should take these trends seriously to position your messaging. If you’re a woman, this is girl power that you can harness for serious gender issues.

CHECK OUT THE INFOGRAPHIC FOR MORE DETAILS ON HOW WOMEN RULE AMERICAN SOCIAL MEDIA:

via Most Popular Social Media Sites Review: Why Women Are The Real Power Behind The Huge Success Of Pinterest and Tumblr | Finances Online™.

 

Dealing with a Crisis

This video is a fascinating study of how some British companies handle internal communications when faced with an external communications crisis. Their approach is preparing their employees to pass the “pub test” to defend their company’s position, if needed. American companies usually have a different approach and require employees to direct all inquires to the company’s media relations office. Which approach is better?

L’Oreal talk about internal communications, and the importance of training employees to pass the “pub test”

Most large companies will come across a crisis at one time or another, and it is usually plastered across local, and sometimes national press. With this being the age of social media and easy communication it baffles me that some large companies forget key details when it comes to communicating with their publics when their reputation is at risk.

I am a firm believer that the worst words to ever be uttered from someones mouth are: “no comment.” This is just not from the CEO or those in front of the media, but the key ambassadors for the company, their front line staff. No matter how true the accusations, businesses should always inform all staff of the situation and give them the proper training on how to answer questions and deal with queries from…

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